- Sign up through the optimised mobile registration process
- Full integration with the MyDay schedule planner
- Powered by Steely Eye Multichannel platform
Driven by data feeds from the content management system used to drive the Marketing Week Live website, the mobile site presents a phone friendly experience driven by the Steely Eye Multichannel platform with all the features of the original site, including registration and diary management through the MyDay feature.
During the event, the mobile also carried the live videostream and received nearly 20,000 hits over the two days.