Carling iPint

Carling iPint

New version downloaded more than 400,000 times in 2 months in the UK
Refreshed the original ‘Brand app’ by rewarding users with vouchers
Integrated map to show redemption points

The Brief

February saw the launch of the new version of Carling’s iPint, one of the most successful apps of all time. The last few years has seen a staggering rate of change in the mobile space with a rush of new technologies, new devices, new platforms and even new mobile form factors (it is amazing that the iPad is yet to celebrate its second birthday!)

Indeed it’s just three and half years since Apple launched the app store era, releasing just 500 apps on 10th July 2008. Since then 500,000 apps have been approved by Apple and there have been over 10 billion downloads from the app store.

Back in the early days, the quality of apps were very hit and miss, the apps that did well were the ones that showed users a new and different way to use mobile. iPint was one of those apps and grew in popularity based on its notable features including its novel use of the accelerator and a realistic pint pouring simulation. iPint hit several million downloads and topped the download chart but perhaps its greatest achievement was letting marketing leaders know that there was a brave new world, a third screen to utilise in the marketing mix. Sure, mobile was personal and always in customers’ pockets but it could also inspire watercooler moments for brands.