Those were the days when the web was just taking off: you could put dot com on the end of your name and bank the money; marketing managers asked nervously ‘so what kind of website do we need?’; and design agencies mushroomed, building flash websites that no-one visited.

There were a few far-sighted people who understood the possibilities and pushed technical boundaries.
The best of them had a capacity to explain it to their clients to help them surge ahead.

In many ways, what’s happening with mobile communications today is the same. People use their mobiles to book hotel rooms, check out which bar to visit and write a review of what they thought of the service. The best companies make it not only easy for them to do that, but enjoyable.

The size of the market is mind-boggling:

• 1.2 billion mobile phones sold in 2010
• Over 70% of the world’s population own a mobile
• 3 billion iPhone apps have been downloaded
• £20 billion will be spent on mobile apps in 2013

Luckily – just as before – there are a few outstanding agencies that have the vision to lead clients through the maze.
Steely Eye was set up in 2009 with a mission to:

• help clients grow in the mobile market with a strategy that works for them
• create beautifully-designed solutions that people enjoy using
• develop first-class mobile experiences

Steely Eye now leads the way in mobile design and technology. We work with big name clients and brands, we’re a firm favourite amongst digital and ad agencies looking to translate a wider communication plan into mobile, and we also partner with some far smaller companies looking to take their first steps.

Most importantly, Steely Eye is dedicated to the big picture. Mobile has an essential role for most businesses, but we will always guide our clients to what’s right for them – not what’s trendy, or over-elaborate, or makes us look cool.

For us, the project going live is just the first step in a relationship. The market is changing every day, and we want to help our clients stay at the forefront of the industry, reaching their customers in interesting and relevant ways. There’s a smorgasbord of possibilities out there, from Augmented Reality, voice recognition, GPS, and apps so cool they generate reams of free publicity …

Let Steely Eye help you choose
what’s right for you.