Steely Eye Digital Media

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What We Do

Steely Eye is a digital, creative and development agency. Our strengths lie in offering technical expertise and strategic partnerships to enable brands to realise the potential of mobile.

Mobile Design and Development

Designing and developing mobile products is what we do.Designing and developing mobile products is what we do – and judging by the results (happy clients, winning awards) we’re pretty, darned good at it.  
    • We understand the importance of the initial creative concept – and there’s a whole bank of imaginative and brilliant thinkers in Steely Eye to help develop an idea further.
 
    • A friendly and practical user journey is essential, so we translate the big idea into an actionable architecture that customers will find intuitive and easy.
 
    • Beautiful interface solutions are our passion. As the great Joe Sparano said: ‘Good design is obvious. Great design is transparent.’
 
    • Our world-class developers live and breathe mobile code and programming – no matter what the mobile platform. They’ll build an end result as good as, if not better than, the original concept.
 
    • Great client service with dedicated account management means you’re never left in the dark. We’re on time and on budget, and our rigorous processes mean we deliver exactly what you wanted.
 
 

Mobile Consultancy

It’s a big market, sure. What should you do and where should you be?We understand this market and we have a team of senior planner and managers who have worked in some of the world’s leading agencies – that means we can provide a full consultancy for your organisation.  
    • Looking at the business as a whole we help you understand and refine your objectives.
 
    • We translate these into a full mobile strategy to target your audience through relevant, cost-effective platforms.
 
    • We don’t talk techie, we talk business. That means no blinding with science – just the results you want.
 
    • Creative powerhouse – with our team of designers and developers you can be sure that every strategy will translate into ideas with diamond cut-through.
 
 

Mobile Sites across all Platforms

Do you really need an app? Get the essentials right.We love challenges – even when we’re challenging the brief! One of the biggest mistakes happening right now is that agencies rush to develop sexy-cool apps without making sure the essentials are in place. Almost every company needs a fully optimised mobile site that is easy for your audience or customers to use.  
    • More people than ever before are using their phones to check email, watch video, shop, compare prices, play games and read reviews. That means almost any company with a web presence also needs a usable site for the mobile.
 
    • We are experts in developing for every platform, so your site looks great and works perfectly no matter what the device.
 
    • Usability is front of mind for our designers and developers. We test. We think. We redesign. We test again.
 
 

Mobile Apps across all Platforms

Engage your audience. Sell more. Make an impact.The benefits from a first-class app can be immense and the app’s purpose can range from increasing brand awareness to straight-up sales. It all depends on the design and your objectives – and that’s where Steely Eye comes in.  
    • We’ve collaborated with some great clients, from household names to new kids on the block.
 
    • Our apps surpass their expectations, and sometimes their wildest dreams! Several have made it to the ‘Top 5 list’ in iTunes.
 
    • Our developers understand all the available platforms, but aren’t wedded to any particular one. By really understanding your priorities and objectives, we ensure your app uses the most relevant platform – not just whatever was featured on ‘all things digital’ last week.
 
    • Experts at every stage of the process, Steely Eye won’t just develop a killer app and then hand it over. We advise and implement deployment and distribution to make sure your app ends up used and loved by your customers.
 
    • Measuring results: success is not just about discreet downloads. Our statistical analysis measures the effectiveness of your app and proves the return on investment it represents for your business.
 
 

Tablet Specific Sites & Apps

Are they big phones? Are they small computers? What do we do with them?Tablets are a completely different platform. That means it’s a new environment and the design – and features – need to be specific to tablets. Don’t think about how a tablet can do everything a computer can do – but rather how a touch interface enables functions a computer could never achieve.  
    • This market is a volcano that is changing the digital landscape – and we LOVE it! We’re excited by the potential and we appreciate the existing opportunities – let us build you a solid foundation.
 
    • A relevant user journey and an interface that matches the tablet’s possibilities are crucial aspects of any design – our designers and developers have world-leading capabilities.
 
    • The right solution: there’s no need to worry that we’ll get carried away. Budget and time constraints are as important as whizzy new features and we create a solution that fulfils your needs.
 
 

User Experience Design

Can a commuter click it?Mobile development lives or dies by the user experience. Everyone has had the frustrating experience of trying to get an urgent piece of information using a site that’s too slow, or too big. At the other extreme, a site can be so pared-down it devalues the brand… Never with Steely Eye.  
    • Sometimes your marketing objectives might require a particularly high-quality experience, at other times functionality is king. Steely Eye works with you to identify the perfect balance to meet your business goals.
 
    • Wireframes, interface design, download speed, navigation, page size, image weight … we have the dedicated, technical expertise to take account of every constraint and still build exactly the site you want.
 
 

M-commerce Solutions

Sales of $1.5 billion and rising… Can you afford not to be in the market?Perhaps the most rapidly expanding tool for today’s business, m-commerce can generate huge revenue for your business in a cost-effective manner. Steely Eye is well ahead of the curve in this market-place, able to translate opportunity into an intelligent, joined-up sales strategy.  
    • You already have sales processes from your website. We can develop and build the back-end software that integrates seamlessly with your existing system to keep life simple, easy and cost-effective.
 
    • Our creative understanding of user experience means the front end point of purchase is not only simple to use, but positively enjoyable. Put simply – we not only enable m-commerce, we help generate new sales, and encourage your customers to come back again.
 
    • Large and small, traditional retail and brand new boutique – we’ve worked with a host of clients who’ve seen the benefits of m-commerce and started generating significant revenue.
 
 

Desktop Web Development

I don’t want lots of different agencies! Can’t you do the whole thing?Of course we can! We frequently design and develop desktop websites for clients. Not only do we produce gorgeous websites, but they have the added benefit of working perfectly across all platforms, browsers and devices. In fact, Steely Eye has been told by lots of clients how much they wish they’d met us sooner.  
    • Understanding your objectives: planners and account managers who work to understand your business and translate it into an online and mobile strategy.
 
    • Creative powerhouse: great ideas with a unique visual and verbal identity from award-winning designers and writers.
 
    • Clarity and functionality: from information architecture to back-room process, our designs are built on solid structures.
 
    • Technical expertise: our world-class developers understand the limitations and opportunities offered by different platforms and xxx. They advise on what’s right for you in order to meet the business objectives.
 
    • Client service: dedicated project management; robust testing processes and a built in results analysis means our customer service is admired across the industry.
 

Want to discover your mobile potential? CONTACT US

products and services

  • Mobile Design and Development
  • Mobile Consultancy
  • Mobile Sites across all Platforms
  • Mobile Apps across all Platforms
  • Tablet Specific Sites & Apps
  • User Experience Design
  • M-commerce Solutions
  • Desktop Web Development

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  • In the top 5 of every app store there is always one weather application
  • Jenna is a winner of British Design and Art Direction Award - D&AD
  • We created a widget for a client with unique ringtones and wallpapers
  • The loading time for a mobile-optimized website should be less than 3 seconds
  • Tim writes many articles about mobile for technology magazines and newspapers
  • Sarah is a keen seamstress - She designed and made her own iPad case
  • We provide bright design and creative ideas to brands
  • A goldfish called Pablo is expected to arrive at our HQ... sooner or later
  • Most Social Networks users in Asia check their profiles via smartphones
  • You can measure your heart-beat through your mobile's camera or microphone
  • There are 13000+ puzzle games on the iTunes App Store
  • Mobile is the king platform to offer location-targeted ads
  • Our key to design for mobile: simple + cool + effective
  • We aim to deliver the most amazing mobile experience
  • Our mobile website for a travel company gets 25000+ visitors a day
  • We deliver fresh products to high street companies
  • Our Festival app won the award for best mobile app to support a live event
  • We're the agency to bring your apps to life!
  • PC sales are falling because of the new tablets on the market
  • Our app for Casino is available for Android and iPhone
  • Mobile Web and mobile application usage increases during the evening and night
  • Our main office is in Soho, the creative heart of London
  • We develop mouth watering software
  • Gambling companies are all mobilizing their products
  • Female users usually prefer iPhone, males prefer Android
  • There is a Steely Eye development office in Minsk. Brrr, chilly!
  • We created a series of mobile websites for a major luxury automotive brand
crown house
143-147 regent street
london W1B 4JB
t: +44(0) 207 494 4871
E: hello@steelyeye.net
© 2011 steely eye. All rights reserved