What We Do | Steely Eye Digital Media

Steely Eye is a digital strategy, design and development agency. Our strengths lie in offering technical expertise and strategic partnerships to enable brands to realise the potential of mobile and emerging platforms.

Strategy, Design and Development

Steely Eye’s three divisions offer strategy consulting on business exploitation of mobile and other emerging digital platforms, conceptual design of user interface and user experiences, and software engineering of websites and apps.

Engaging with clients in any combination of the three, we put together cross functional teams best suited to the client’s requirements. Our consultants, designers and engineers have a wide ranging experience from ecommerce to digital publishing to engagement games to advertising.

A friendly and practical user journey is essential, so we translate the big idea into an actionable architecture that customers will find intuitive and easy.

Beautiful interface solutions are our passion. As the great Joe Sparano said: ‘Good design is obvious. Great design is transparent.’

Our world-class developers live and breathe mobile code and programming – no matter what the mobile platform. They’ll build an end result as good as, if not better than, the original concept.

Great client service with dedicated account management means you’re never left in the dark. We’re on time and on budget, and our rigorous processes mean we deliver exactly what you wanted.

Strategy Consultancy

It’s a big market, sure. What should you do and where should you be? We understand this market and we have a team of senior planner and managers who have worked in some of the world’s leading agencies – that means we can provide a full consultancy for your organisation.

Looking at the business as a whole we help you understand and refine your objectives.

We translate these into a full mobile strategy to target your audience through relevant, cost-effective platforms.

We don’t talk techie, we talk business. That means no blinding with science – just the results you want.

Creative powerhouse – with our team of designers and developers you can be sure that every strategy will translate into ideas with diamond cut-through.

Multichannel Web Sites

Do you really need an app? Get the essentials right. We love challenges – even when we’re challenging the brief! One of the biggest mistakes happening right now is that agencies rush to develop sexy-cool apps without making sure the essentials are in place. Look at your analytics – you’re probably getting more than 15% of your traffic from mobile. No wonder your conversion rates have dropped! A mobile optimised experience will convert much better.

More people than ever before are using their phones to check email, watch video, shop, compare prices, play games and read reviews. That means almost any company with a web presence also needs a usable site for the mobile. Especially if you’re running TV ads.

We are experts in developing for every platform, so your site looks great and works perfectly no matter what the device.

Usability is front of mind for our designers and developers. We test. We think. We redesign. We test again.

Apps on all mobile platforms

Engage your audience. Sell more. Make an impact.The benefits from a first-class app can be immense and the app’s purpose can range from increasing brand awareness to straight-up sales. It all depends on the design and your objectives – and that’s where Steely Eye comes in.

We’ve collaborated with some great clients, from household names to new kids on the block.

Our apps surpass their expectations, and sometimes their wildest dreams! Several have made it to the ‘Top 5 list’ in iTunes.

Our developers understand all the available platforms, but aren’t wedded to any particular one. By really understanding your priorities and objectives, we ensure your app uses the most relevant platform – not just whatever was featured on ‘all things digital’ last week.

Experts at every stage of the process, Steely Eye won’t just develop a killer app and then hand it over. We advise and implement deployment and distribution to make sure your app ends up used and loved by your customers.

Measuring results: success is not just about discreet downloads. Our statistical analysis measures the effectiveness of your app and proves the return on investment it represents for your business.

Web TV Optimised Sites

Are they big phones? Are they small computers? What do we do with them?Tablets are a completely different platform. That means it’s a new environment and the design – and features – need to be specific to tablets. Don’t think about how a tablet can do everything a computer can do – but rather how a touch interface enables functions a computer could never achieve.

This market is a volcano that is changing the digital landscape – and we LOVE it! We’re excited by the potential and we appreciate the existing opportunities – let us build you a solid foundation.

A relevant user journey and an interface that matches the tablet’s possibilities are crucial aspects of any design – our designers and developers have world-leading capabilities.

The right solution: there’s no need to worry that we’ll get carried away. Budget and time constraints are as important as whizzy new features and we create a solution that fulfils your needs.

User Experience Design

Can a commuter click it?Mobile development lives or dies by the user experience. Everyone has had the frustrating experience of trying to get an urgent piece of information using a site that’s too slow, or too big. At the other extreme, a site can be so pared-down it devalues the brand… Never with Steely Eye.

Sometimes your marketing objectives might require a particularly high-quality experience, at other times functionality is king. Steely Eye works with you to identify the perfect balance to meet your business goals.

Wireframes, interface design, download speed, navigation, page size, image weight … we have the dedicated, technical expertise to take account of every constraint and still build exactly the site you want.

Education Solutions

Sales of $1.5 billion and rising… Can you afford not to be in the market?Perhaps the most rapidly expanding tool for today’s business, m-commerce can generate huge revenue for your business in a cost-effective manner. Steely Eye is well ahead of the curve in this market-place, able to translate opportunity into an intelligent, joined-up sales strategy.

You already have sales processes from your website. We can develop and build the back-end software that integrates seamlessly with your existing system to keep life simple, easy and cost-effective.

Our creative understanding of user experience means the front end point of purchase is not only simple to use, but positively enjoyable. Put simply – we not only enable m-commerce, we help generate new sales, and encourage your customers to come back again.

Large and small, traditional retail and brand new boutique – we’ve worked with a host of clients who’ve seen the benefits of m-commerce and started generating significant revenue.

Desktop Web Development

I don’t want lots of different agencies! Can’t you do the whole thing?Of course we can! We frequently design and develop desktop websites for clients. Not only do we produce gorgeous websites, but they have the added benefit of working perfectly across all platforms, browsers and devices. In fact, Steely Eye has been told by lots of clients how much they wish they’d met us sooner.

Understanding your objectives: planners and account managers who work to understand your business and translate it into an online and mobile strategy.

Creative powerhouse: great ideas with a unique visual and verbal identity from award-winning designers and writers.

Clarity and functionality: from information architecture to back-room process, our designs are built on solid structures.

Technical expertise: our world-class developers understand the limitations and opportunities offered by different platforms. They advise on what’s right for you in order to meet the business objectives.

Client service: dedicated project management; robust testing processes and a built in results analysis means our customer service is admired across the industry.

Would you like to know more? CONTACT US

products and services

Strategy, Design and Development

Strategy Consultancy

Multichannel Web Sites

Apps across all mobile Platforms

Web TV Optimised Sites

User Experience Design

Education Solutions

Desktop Web Development

client log in

In order to see our work portfolio please ask us for a log in and you can enter our ftp account.

USERNAME:

PASSWORD:

Wrong ID or password… try again, please!